Labello introduced an innovative new packaging, slider tin case, where you could get the stick out by pushing it at the bottom of the case. Back then, lip care products were sold unpackaged, where small pieces where cut out of a larger one and wrapped in tinfoil.
Picture: 1911, Pricelist from UK
After the success in the first European Markets, Labello was made available in stores in Denmark, the UK, Italy and the Netherlands. So people who were alive back then could buy Labello when they were traveling abroad.
Picture: 1914, Pricelist from Denmark, Italy and Germany
The Labello tin case was replaced by an Aluminum one to make it easier for the consumer to use and to carry it in their pocket or purse. At this time Labello was available in two versions: the regular white one and a tinted red one which was one of the first colored Labello lip balm with caring effect.
Picture: Aluminium Casing
In the 1930s Labello was available in more than 30 countries worldwide. There definitely was something to its popularity.
Picture: 1935, Pricelist from Colombia
Already in the 30s, Labello made well-designed advertisements to inform consumers about their new caring lip balms. Today this type of design is trendy again, many people calling it “Retro”.
Picture: 1938, Advertisment from Germany
The red and white Labellos were still successful around the world: everyday care for everyone with the white Labello and care plus a beautiful red lip tone for women with Labello Red.
Picture: Germany 1952
For the first time Labello appeared in the classical blue casing giving it the appearance that is a symbol of lip balm today.
Picture: 1973, Germany
Labello Med is introduced with sun protection factor and soothing agents. Labello took a step further and specialized on products for more severe lip problems.
Picture: 1978, German info-letter
This was the first time Labello Sun appeared on the market, helping people to protect their sensitive lips from the sun’s rays.
Labello Camomille was introduced for people who wanted lip balm that was natural in its flavour and ingredients.1984, German ad
Labello Rosé gave girls the first caring pink lip color. Ever since then Rosé is very popular and used by girls and women all around the world.
Picture: 1986, German info-letter
To answer the question: How can I protect my lips when doing outdoor sports, let it be in the water, in the sun or in cold weather? Labello Sport was introduced, giving more active people a product that was especially designed for them.
Picture: 1989, German ad